Scentra was founded by Fabrizio, a technology entrepreneur passionate about redefining how people experience fragrance.

With a background in AI, technology, and digital marketing, Fabrizio has spent years helping global brands grow through innovation. Along the way, he built strong connections in the retail and luxury sectors — relationships that proved vital in shaping Scentra’s vision.

For Fabrizio, fragrance is more than just a finishing touch: it’s confidence, identity, and memory. “I’ve always believed in the power of smelling good — and how the right scent can transform a moment.” That passion, combined with his expertise in customer experience and innovation, sparked the idea for Scentra: bringing together luxury fragrance, cutting-edge technology, and seamless service into a platform that anyone can access, anywhere.

Today, Scentra is more than a vending machine — it’s a movement that transforms perfume into an on-demand luxury experience, creating joy for customers and new revenue for venues worldwide.